Checklists & templates
Paid Ads Launch Kit
Account audit checklists, campaign structure templates, creative test plans and a weekly optimization routine for Google and Meta.
Launch campaigns the way an agency does: audit the account and tracking first, plan the structure, write the creative test matrix, set the budgets and the KPIs, then follow a weekly optimization checklist. Includes naming conventions and a reporting template that shows cost per lead, not vanity metrics.
What's inside
- Google Ads and Meta account audit checklists
- Campaign structure and naming templates
- Creative test matrix (hooks × formats × audiences)
- Weekly optimization checklist and budget rules
- Reporting template: spend, leads, CPL, ROAS
Who it's for
Marketers running ads in-house, founders and small agencies.
Checkout
Get access
Preparing secure checkout…
One-time payment. You can pay with a debit or credit card without a PayPal account — choose “Pay with Debit or Credit Card” on the next screen.
By continuing you agree to receive the access link and a receipt at the email above. No marketing list.
Questions
Does it cover LinkedIn and TikTok?
+
The structure and test plans apply; platform notes cover LinkedIn and TikTok specifics briefly.
Is there a minimum budget?
+
The kit includes a budget calculator to see whether a test is worth running at your click cost.
How is it delivered?
+
A personal access page with the PDF and template links, right after payment.
You may also need
All products →Website Launch & Technical SEO Checklist Kit
180-point launch checklist, technical SEO audit sheet, redirect map and analytics setup guide.
Brand Platform Workbook & Templates
Build your positioning, promise, messaging hierarchy and tone of voice in a guided workbook with AI-assisted exercises.
Email & CRM Automation Blueprints
12 ready flow diagrams with copy frameworks: welcome, nurture, onboarding, abandoned cart, reactivation, sales hand-off.