Checklists & templates
Brand Platform Workbook & Templates
Build your positioning, promise, messaging hierarchy and tone of voice in a guided workbook with AI-assisted exercises.
The same sequence we run in branding projects, packaged for teams who do it themselves: audience and competitor mapping, positioning options, brand promise, personality and tone, messaging hierarchy by audience, proof points. Each exercise has a template and a prompt to speed up the drafting, and a checklist to know when a section is done.
What's inside
- Guided workbook with 14 exercises
- Brand platform document template (PDF + Markdown)
- Prompts for positioning options, tagline generation and tone calibration
- Messaging hierarchy and proof-point templates
- Brand guideline outline to hand to a designer
Who it's for
Founders, marketing leads and small teams launching or repositioning a brand.
Checkout
Get access
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Questions
Does it include visual identity?
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No — it produces the platform (words and structure) that a designer then turns into identity.
How long does the workbook take?
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Two to four working sessions of about two hours each.
How is it delivered?
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A personal access page with the PDF and template links, right after payment.
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