Social media marketing

Social media that builds demand, not just followers

We choose the platforms where your customers actually decide, build a content system around what you sell, and run it every week — posts, visuals, video, comments and reporting.

Get a proposal

What's included

01

Platform strategy

Which networks matter for your audience, what role each plays in the funnel and what success looks like on each.

02

Content system and calendar

Formats, rubrics and a monthly calendar built around your products, expertise and lead magnets.

03

Copy, design and video

Posts, carousels, short videos and stories produced in your brand system, in English or Russian.

04

Community management

Comments, messages and mentions handled daily in your tone of voice, with escalation rules.

05

Personal brand for founders

LinkedIn and expert content for founders and executives — positioning, a content plan and ghostwriting.

06

Analytics and reporting

Reach, engagement, clicks and leads per platform, with a monthly review of what to do more and less of.

Who it's for

  • B2B companies and services where trust is built before the first call
  • Consumer brands that need consistent presence and content across several platforms
  • Founders and executives building an expert profile that supports sales

What you get

  • Social media strategy with platform roles and KPIs
  • Content system: rubrics, templates, tone guide
  • Monthly calendar with produced posts, visuals and video
  • Daily community management
  • Monthly analytics report

How the work goes

  1. 1

    Audit and strategy

    Current accounts, competitors, audience and goals. Platform roles, formats and KPIs.

  2. 2

    Content system

    Rubrics, visual templates, tone and the first month's calendar approved with you.

  3. 3

    Production and publishing

    Weekly production, scheduled publishing, community management and paid boosts where it makes sense.

  4. 4

    Review and adjust

    Monthly report and a working session: what performed, what to change, next month's calendar.

Questions

Which platforms do you work with?

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LinkedIn, Instagram, Facebook, YouTube, TikTok, Telegram and X. We recommend two or three that matter for your audience rather than spreading thin.

Do you also run paid social campaigns?

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Yes, paid social is part of our advertising service, and the same team coordinates organic and paid content.

Can you write in our founder's voice?

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Yes. We interview the founder, build a voice guide and ghostwrite from their ideas and recordings, with approval before publishing.

How many posts per month?

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It depends on the platforms and formats; a typical plan is 12–20 publications per month across two platforms plus stories. We agree the volume in the scope.

Get an estimate

Tell us about the task — you'll get a scope and an estimate within one working day.

Describe the task in a few lines. Within one working day you get a reply with questions, a first estimate and the next step.

hello@spectrummedialabs.pro