For marketers · live practicum on Zoom

An AI course for marketers who need a working system, not a tour

Briefs, campaign copy, reports and research summaries come back every week, and AI either gives you generic output or takes longer to fix than to write yourself. In four live sessions over two weeks you build a setup around your own marketing tasks: configured tools, prompts that carry your brand voice, and a clear sense of where the output needs your judgment.

Enroll for $250 Next cohort: November 16–25 · 4 live 90-minute Zoom sessions

Recurring marketing work where AI actually helps

Creative briefs and campaign concepts

Give the model your product, audience, offer and past campaigns, and it will produce a structured brief and several distinct angles. It is good at breadth and weak at knowing what your audience has already seen, so the choice of angle stays with you.

Copy variants for ads, emails and landing pages

AI drafts headline and body variants for A/B tests quickly, within the character limits you set. Watch for claims your legal or product team hasn't approved and for phrasing that sounds like every other brand in your category.

Content repurposing

One webinar transcript or long article can become a newsletter, a series of LinkedIn posts and a short FAQ. The work is in the instructions: format, length, voice, and what must not change, such as figures, quotes and product names.

Market, competitor and audience research

AI can outline a market, compare competitor positioning from pages you paste in, and draft survey questions or interview guides. Anything it states as fact without a source you provided is a hypothesis until you verify it.

Campaign reports

Paste an export from your ad platform or analytics and ask for a plain-language summary for your manager or client. Models misread columns and miscalculate, so check every number that reaches the report against the source.

What you work on in each session as a marketer

1
Tools and the core skill
You compare ChatGPT, Claude and Gemini on marketing tasks and choose a setup that fits your budget, including a free one. Then you take a prompt you already use for copy or briefs and rebuild it from the four elements, live, so the output stops sounding generic.
2
Writing, correspondence, personal brand
This is where brand voice lives: five standard corrections that turn an almost-right draft into something you would publish, and how to remove the AI smell from copy. You also work on client and agency emails, proposals and your profile.
3
Documents, data, visuals
You run a competitor or audience research sprint in about half an hour, see where models handle campaign numbers reliably and where they invent them, and turn a structure into a presentation. We also cover what must never be uploaded, such as customer lists and data under NDA.
4
Assistants, automation, assembling the system
You build an assistant for one recurring job, for example weekly social posts in your brand voice or a monthly report draft. You audit a working week to find what AI can take over and leave with a map of your marketing AI system and a 90-day roadmap.

Full course program →

Worked example: a campaign brief from scattered inputs

You have a product update, a few notes from the sales team and last quarter's best-performing email. You need a campaign brief and three messaging angles by the end of the day.

You are a senior B2B content marketer who writes clear, specific campaign briefs.
Context: we sell [product] to [audience: role and company size]. The update we are launching: [what changed and why it matters].
Sales team notes on customer objections: [paste notes].
Our best-performing email last quarter, as a tone reference: [paste email].
Task: write a one-page campaign brief and three distinct messaging angles.
Brief structure: goal, audience, key message, proof points, channels, call to action.
For each angle: a one-line idea, a sample subject line and the objection it answers.
Constraints: use only facts from the material above; if something is missing, list it as a question at the end.
Tone: plain and confident, no superlatives, no words like “innovative” or “best-in-class”.
Length: under 400 words for the brief.

You get a brief you can send for review and three angles that differ in substance, not just wording. Check the proof points first: if the model added a statistic or a customer claim that wasn't in your material, remove it. If the angles feel similar, ask for one built around the strongest objection from the sales notes.

What you leave the practicum with

A tool setup for marketing work that fits your budget, chosen by testing on your own tasks.
Rewritten prompts for your recurring jobs: briefs, copy variants, repurposing and reports.
A brand voice instruction and a correction routine that make drafts sound like your company rather than a template.
A custom assistant for one recurring marketing task, built during the fourth session.
A personal AI stack map and a 90-day roadmap, plus the recordings, workbook, 30 prompts and answer-checking checklist.

Where AI doesn't replace a marketer

AI doesn't know your customers, the conversations your sales team has, or why a campaign that looked strong on paper fell flat last spring. It will not choose a positioning for you or take responsibility for a claim in an ad. It produces plausible drafts quickly, which makes taste, judgment and fact-checking more important, not less. You stay the strategist; AI handles the first draft and the legwork.

FAQ

Can I use client or customer data with AI tools?

Session three covers this: what never goes into a public chat, such as personal data, customer lists and anything under NDA, and how to anonymize material or use settings that keep your data out of model training. Check your company's policy first.

Which tools do we use?

Mainly ChatGPT, Claude and Gemini, plus image tools for simple work graphics. We compare them on marketing tasks, and you choose a setup for your budget, including a free one.

I'm not technical. Will I keep up?

Yes. Beginners get the fundamentals in the first session, and the no-code automation part of session four is an advanced block you can return to later using the recording.

How much time does it take?

Four 90-minute sessions over two weeks, plus a 15–20 minute assignment between sessions on a real work task. If you miss a session, the recording stays with you.

Can my company pay for it?

Yes, a company can pay for a participant. The price is $250, and if the practicum isn't a fit after the first session, you get a full refund.

Ready-made kits for your role

If you need the tools today rather than on the cohort date: a prompt library and a self-paced course on the same program.

$149

Marketing Prompt Library

200 prompts for strategy, content, ads, email and analytics — with variables, examples and tuning notes.

What's inside →

$450

AI Marketing System for Small Teams

Plan, produce and measure a month of marketing with AI: content, social, email, ads and reporting in one system. Self-paced text lessons with exercises and templates.