Paid advertising

Advertising managed for cost per lead, not for impressions

Search, social and video campaigns with the tracking, landing pages and creative testing that make the numbers trustworthy. Weekly optimization, monthly reporting on what the budget actually returned.

Get a proposal

What's included

01

Google Ads

Search, Performance Max, Shopping and YouTube campaigns built on intent, negative keywords and conversion tracking.

02

Meta and social ads

Facebook, Instagram, LinkedIn and TikTok campaigns with audience strategy, creative systems and retargeting.

03

Landing pages and conversion

Pages built for the campaign message, with A/B tests on offers, forms and layouts.

04

Creative testing

Structured tests of hooks, formats and messages, with AI-assisted variations and human judgment on what runs.

05

Tracking and attribution

GA4, pixels, server-side events and CRM matching so leads and sales are attributed to the right campaign.

06

Weekly optimization

Budgets, bids, audiences and creatives adjusted weekly; a monthly plan with expected cost per lead.

Who it's for

  • Companies that need predictable lead flow for a sales team
  • E-commerce and subscription businesses scaling on a target return on ad spend
  • Teams whose campaigns run but nobody can say which ones bring customers

What you get

  • Account and tracking audit with fixes implemented
  • Campaign structure, audiences and creative system
  • Landing pages and conversion tests
  • Weekly optimization and a shared dashboard
  • Monthly report on cost per lead, ROAS and next steps

How the work goes

  1. 1

    Audit and set-up

    Accounts, tracking, past performance and competitors. Fixing measurement before spending more.

  2. 2

    Structure and creatives

    Campaign architecture, audiences, offers, landing pages and the first creative set.

  3. 3

    Launch and test

    Controlled launch, creative and audience tests, daily monitoring in the first weeks.

  4. 4

    Scale and report

    Budget moves to what works; monthly report on spend, leads, cost per lead and revenue.

Questions

What is the minimum ad budget?

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It depends on the market and the cost of a click in your niche. We estimate a realistic starting budget in the proposal and say honestly if it's too small to learn anything.

How is your fee structured?

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A fixed monthly management fee for a defined scope, independent of the media budget, so our incentive is your result, not your spend.

Do you also make the creatives and landing pages?

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Yes. Design, copy, video and landing pages come from the same team, which makes testing much faster.

Who owns the ad accounts?

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You do. We work in your accounts with access you can revoke at any time, and all data stays with you.

Get an estimate

Tell us about the task — you'll get a scope and an estimate within one working day.

Describe the task in a few lines. Within one working day you get a reply with questions, a first estimate and the next step.

hello@spectrummedialabs.pro