01
Market and competitor research
Demand, search data, competitors' offers and messaging, pricing, and the gaps nobody in your market is filling.
Marketing strategy
A marketing strategy your team can actually execute
Research, positioning, channel mix and a plan for the next twelve months — short enough to read in one sitting and specific enough to run every week.
Get a proposalWhat's included
02
Audience and segments
Who buys, why, what they compare you with and what stops them. Interviews and data instead of assumptions.
03
Positioning and messaging
One sentence that explains why you and not the alternative, and the messaging hierarchy that follows from it.
04
Channel strategy and budget
Which channels carry which goal, in what order to launch them and how much to put where.
05
Funnel and metrics
From first touch to repeat purchase: the stages, the conversion targets and the single number for each goal.
06
12-month roadmap
Quarterly priorities, monthly milestones and the first 90 days broken into weeks.
Who it's for
- Companies entering a new market or launching a product and needing a plan before spending
- Businesses whose marketing works in pieces — a site, some ads, a blog — but not as a system
- Founders who want an outside, evidence-based view before hiring a team or an agency
What you get
- Research report with market, competitor and audience findings
- Positioning statement and messaging framework
- Channel strategy with budget split and launch order
- Funnel model with KPI targets per stage
- 12-month roadmap with a detailed first 90 days
How the work goes
- 1
Audit and interviews
Current channels, analytics, sales conversations, customers and competitors. Two to three weeks.
- 2
Strategy draft
Positioning, segments, channel roles and the funnel model — presented and stress-tested with your team.
- 3
Plan and budget
Roadmap, budget split, KPIs and the operating cadence: who does what, how often, how it's reported.
- 4
Hand-over or execution
Your team runs the plan with our quarterly reviews — or we execute it end-to-end as a full-cycle engagement.
Questions
How long does a strategy project take?
+
Usually four to six weeks from kick-off to the final plan, depending on how much research and how many interviews are needed.
Do we have to hire you to execute it?
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No. The plan is written so your team or another partner can run it. Many clients do continue with us because the same people who wrote the plan then build the site, the content and the campaigns.
Can you work with our existing brand and site?
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Yes. We start from what exists and recommend changes only where the data shows they're needed.
How is the price set?
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Fixed price for a defined scope, agreed after a discovery call. The estimate depends on the number of markets, segments and interviews.
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Learn moreGet an estimate
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