01
Brand platform
Purpose, promise, values, personality and the proof behind them, written in plain language.
Branding & identity
A brand that works the same on a landing page, a pitch deck and a social post
We build the platform first — promise, tone, proof — and only then the visual identity. The result is a system your team can apply without calling a designer every time.
Get a proposalWhat's included
02
Naming and tagline
Name options checked for meaning, pronunciation, domain and trademark conflicts, plus a tagline that fits the platform.
03
Logo and visual identity
Logo system, color, typography, graphic language and imagery rules — for screens first, print included.
04
Tone of voice
How the brand speaks in a headline, a support reply and a legal notice, with examples for each channel.
05
Brand guidelines
A living guideline document with do's and don'ts, so every new touchpoint stays on brand.
06
Templates and assets
Social templates, presentation deck, email signature and document templates ready for daily use.
Who it's for
- New companies and products that need a brand before the first launch
- Businesses whose identity no longer matches what they sell or whom they sell to
- Teams tired of inconsistent design across the site, ads and social media
What you get
- Brand platform document and messaging framework
- Logo system with all file formats
- Color, typography and graphic system
- Tone-of-voice guide with channel examples
- Brand guidelines and ready-to-use templates
How the work goes
- 1
Discovery
Interviews, competitor audit, audience insights. What the brand has to say and to whom.
- 2
Platform
Positioning, promise, personality and tone — agreed before a single visual is drawn.
- 3
Identity
Two or three visual directions, then one system developed in depth across key touchpoints.
- 4
Guidelines and roll-out
Guidelines, templates, files in every format and a launch plan for the new identity.
Questions
Can you refresh the existing logo instead of replacing it?
+
Yes. If the current mark has recognition, we keep it and rebuild the system around it.
How long does a branding project take?
+
Platform and identity usually take six to ten weeks; naming adds two to three weeks with trademark checks.
Do you design the website too?
+
Yes — most branding projects continue into a site, and the same team keeps the system consistent.
Do we own the rights to the work?
+
Yes, all rights to the final identity are transferred to you on payment, with source files included.
Related services
All services →Marketing strategy
Positioning, audience, channels and a 12-month plan with one metric per goal.
Learn moreWeb development
Corporate sites, landing pages, online stores and web apps — fast, SEO-ready and easy to edit.
Learn moreContent marketing
Articles, guides, case studies, video and lead magnets that bring search traffic and warm up leads.
Learn moreGet an estimate
Tell us about the task — you'll get a scope and an estimate within one working day.
Describe the task in a few lines. Within one working day you get a reply with questions, a first estimate and the next step.
hello@spectrummedialabs.pro