01
Email strategy and segmentation
Who receives what and when: segments, triggers, frequency and the goal of every message.
Email marketing & CRM
Email and CRM that follow up with every lead automatically
Most leads don't buy on the first visit. We build the sequences, newsletters and CRM logic that keep the conversation going — segmented, measured and written in your voice.
Get a proposalWhat's included
02
Automated sequences
Welcome, nurture, onboarding, abandoned cart, re-engagement and sales sequences with branching logic.
03
Newsletters
Regular editorial emails that people open: concept, template, copy and production every week or month.
04
CRM set-up and pipeline
HubSpot, Pipedrive, Bitrix24 or your platform: stages, fields, lead scoring and hand-off rules to sales.
05
Deliverability and compliance
Domain authentication, list hygiene, consent and unsubscribe handling so emails land in the inbox.
06
Reporting
Open, click, reply and conversion rates per sequence, and revenue attributed to email.
Who it's for
- Companies collecting leads that nobody follows up with consistently
- E-commerce and subscription businesses that want repeat purchases and retention
- Sales teams whose CRM is a contact list rather than a working pipeline
What you get
- Email and CRM strategy with segments and triggers
- Built and tested automated sequences
- Newsletter concept, template and production
- Configured CRM pipeline with scoring and hand-off rules
- Monthly report with revenue from email
How the work goes
- 1
Audit and map
Current lists, tools, sequences and conversion points. A map of every touchpoint from lead to customer.
- 2
Design the flows
Sequences, triggers, segments and CRM stages designed and approved as a flowchart before writing.
- 3
Write and build
Copy, templates, automation logic and integrations built and tested end-to-end.
- 4
Launch and optimize
Monitoring, A/B tests on subject lines and offers, monthly review of results and revenue.
Questions
Which platforms do you work with?
+
Mailchimp, Klaviyo, Brevo, HubSpot, ActiveCampaign, Pipedrive, Bitrix24 and others. We recommend one that fits your volume and stack.
Can you write emails in our voice?
+
Yes. We build a tone guide from your existing communication and approve the first sequence with you.
Do you help with a small or cold list?
+
Yes — we start with lead magnets and capture forms to grow the list, and with warm-up for deliverability.
How do you measure success?
+
By replies, meetings, purchases and revenue attributed to email, not only by open rates.
Related services
All services →AI automation
AI assistants, content pipelines and no-code integrations that take the routine off your team.
Learn moreContent marketing
Articles, guides, case studies, video and lead magnets that bring search traffic and warm up leads.
Learn morePaid advertising
Google, Meta, LinkedIn and YouTube campaigns managed for cost per lead and return on ad spend.
Learn moreGet an estimate
Tell us about the task — you'll get a scope and an estimate within one working day.
Describe the task in a few lines. Within one working day you get a reply with questions, a first estimate and the next step.
hello@spectrummedialabs.pro