Data & attribution
GA4, server-side tracking, MMM and incrementality testing. Numbers your CFO will defend.
05 — Analytics & Technology
We build the data, attribution and AI infrastructure that turns marketing into a measurable, compounding asset.
Most marketing teams drown in dashboards and starve for decisions. We design data and AI systems that surface the next move — then automate the boring half of executing it.
Capabilities
GA4, server-side tracking, MMM and incrementality testing. Numbers your CFO will defend.
HubSpot, Klaviyo, Segment, Customer.io. Lifecycle journeys that run themselves.
GPT-powered briefing, content, support and sales assistants — wired into your stack.
Executive dashboards in Looker, Metabase or your tool of choice. One source of truth, weekly insight.
Outcomes
Our process
Data sources, gaps, governance, ownership.
Tracking, warehouse, attribution model, dashboards.
Workflows, AI assistants, alerts and approvals.
Quarterly reviews — sunset what's noisy, double down on what's signal.
FAQ
Always. Code, dashboards, prompts — all live in your accounts, documented and handed over.
We're model-agnostic. Today that often means OpenAI and Google Gemini, layered with your private data.
Yes. We pair with internal data engineers to ship faster — not replace them.
Market analysis, positioning and a clear roadmap. Decisions backed by data — executed with conviction.
Learn more →SEO, performance, social and content — orchestrated as one compounding system.
Learn more →Identities, design systems, campaigns, video and photo — crafted to feel inevitable.
Learn more →Let's build
Tell us where you want to be in twelve months.
hello@spectrummedialabs.pro