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05Analytics & Technology

From dashboards to decisions — automatically.

We build the data, attribution and AI infrastructure that turns marketing into a measurable, compounding asset.

DataAttributionAIMarTech

Most marketing teams drown in dashboards and starve for decisions. We design data and AI systems that surface the next move — then automate the boring half of executing it.

Capabilities

CapabilitiesAnalytics & Technology

01

Data & attribution

GA4, server-side tracking, MMM and incrementality testing. Numbers your CFO will defend.

02

Marketing automation

HubSpot, Klaviyo, Segment, Customer.io. Lifecycle journeys that run themselves.

03

Custom AI integrations

GPT-powered briefing, content, support and sales assistants — wired into your stack.

04

Reporting & insight

Executive dashboards in Looker, Metabase or your tool of choice. One source of truth, weekly insight.

Outcomes

OutcomesAnalytics & Technology

−60%
Time spent in spreadsheets
1 day
From question to dashboard
3-5×
Output per marketing FTE with AI

Our process

Analytics & Technology

01

Map

Data sources, gaps, governance, ownership.

02

Build

Tracking, warehouse, attribution model, dashboards.

03

Automate

Workflows, AI assistants, alerts and approvals.

04

Iterate

Quarterly reviews — sunset what's noisy, double down on what's signal.

FAQ

Do we own the infrastructure you build?+

Always. Code, dashboards, prompts — all live in your accounts, documented and handed over.

Which AI models do you use?+

We're model-agnostic. Today that often means OpenAI and Google Gemini, layered with your private data.

Can you work alongside our data team?+

Yes. We pair with internal data engineers to ship faster — not replace them.

Let's build

Have a brief, an idea, or simply ambition?

Tell us where you want to be in twelve months.

hello@spectrummedialabs.pro