Category: Partnerships, Affiliate & Influencer

Introduction “Micro or macro?” is the wrong first question. Better: what outcome are we buying, on which platform, for which audience, and how will we... Continue reading

Paying creators is simple until money moves. Flat fees feel predictable but risk over‑ or under‑paying. Pure performance aligns incentives but can be unfair when... Continue reading

Introduction Attribution fuels trust between you and your partners—and trust fuels revenue. But most programs either give away credit too easily (inflated numbers, angry finance)... Continue reading

Introduction Great partnerships don’t collapse because the strategy is wrong—they stall because Partner Ops is missing. No clean contracts, no shared definitions, no way to... Continue reading

Introduction Bundles can be magic—or messy. Done right, a joint offer converts “two good things” into one clear outcome with less risk and lower switching... Continue reading

Introduction Marketplaces concentrate demand. Buyers already trust them, budgets are pre‑approved, and procurement is baked into the platform. The trap is assuming a listing equals... Continue reading

Introduction Creator content converts. But the fastest way to waste budget—or invite legal trouble—is to boost influencer posts without clean rights, settings, and measurement. This... Continue reading

Introduction Affiliate can be a force multiplier—or a very expensive way to pay for sales you would have earned anyway. The difference is incrementality by... Continue reading

Introduction The default co‑marketing plan is a 45‑minute webinar that everyone registers for and only a few watch. You can do better. Partner‑led growth is... Continue reading