AI “agents” are creeping from demos into ad accounts. Some teams already let software propose budgets, rotate creatives, and pause losers overnight. Others are rightly... Continue reading
Category: AI, Automation & Agents
Good customer research is slow for a reason: you’re collecting stories, reconciling contradictions, and converting them into decisions. AI can’t replace that judgment—but it can... Continue reading
GenAI can draft, analyze, and summarize at breathtaking speed—but speed without verification is just faster risk. If you want outputs that are useful and defensible,... Continue reading
Automation is wonderful at speed, consistency, and recall—but terrible at judgment. If you want outputs that are not only fast but defensible, you need Human-in-the-Loop... Continue reading
Great creative work is messy on purpose. The best ideas start wide, chaotic, and a bit irrational—then get narrowed by constraints, data, and polish. Most... Continue reading
Most teams treat prompts like magic spells: someone pastes a long incantation into a chat box and hopes for the best. That scales about as... Continue reading
Most marketing teams struggle to test enough creative ideas before a launch. Budgets are limited, audiences are fragmented, and every platform favors speed. Synthetic data—artificially... Continue reading
Most teams already have the raw materials for great answers—brand books, style guides, KPI dictionaries, case studies, naming conventions, legal boilerplates—scattered across drives, wikis, and... Continue reading
A private marketing copilot is an internal AI assistant that can read your brand canon, playbooks, KPI dictionary, and performance history—and answer questions or draft... Continue reading
Thesis: “Agents” are great at doing—not deciding why. Treat agentic workflows as force-multipliers for bounded, multi-step tasks with clear success criteria. Use them to compress... Continue reading